The History Of Land Rover

by Ian Spence

Land Rover is one of the most familiar, recognisable and successful brands in the motoring industry but how exactly did it come to power? Nowadays, the company - based in Warwickshire - specialises in four-wheel-drive vehicles but the car's history can be drawn back to what is regarded the invention of the bicycle in the late 19th century.

Land Rover's progression to the modern day sees many specialist shops making good business on selling Land Rover parts that add to the vehicle's overall appeal. However, it's the 1860s where the name of Rover originated and where the first small steps were made to making the first Land Rover. John Kemp Starley, an English inventor and industrialist, set up a business manufacturing sewing machines in Coventry but it was creation of bicycles where he really made his name - and more significantly, Rover's.

However, hitting back against the claims, India's UK high commissioner Jaimini Bhagwati said: "The amount of employment generated by Indian companies are far more than the jobs taken by Indian immigrants." Bhagwati added that the biggest stumbling block for potential candidates is their lack of a skill-base and that manufacturing needs to be made "sexy" in order for the very best talent to become involved in the industry.

On the face of it, a rather bizarre claim. Do we really want a sexy manufacturing industry? Well, Bhagwati is not the only person to think so. Karin Lindner, the founder of Karico Performance Solutions, has wrote a book all about it - adeptly titled How can we make Manufacturing sexy?

Lindner argues that there is too much negativity in the manufacturing trade and that a lack of initiative and communication skill means that changes need to be made to lure in candidates with a greater quality skill set. The news should come as a welcome boost for the unemployed who - according to a recent government report- are growing in numbers.

Results showed that over 1m young people between the ages of 16 and 24 were unemployed in the yearly quarter of February to April 2012. This is a 13 per cent increase from the same time in 2011. There was also a rise in young people claiming jobseekers with a 7.5 per cent difference from 2011 to 2012. However, whether those currently unemployed will have the right skill set to successfully apply for such roles is unclear.

The manufacturing industry - like many others - would prefer to hire those with an extensive amount of experience in the sector and the right qualifications behind them. For the unemployed, it may be essential to gain experience on an unpaid basis in order to acquire the skills that employers like Tata Motors are looking for.

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